/w=32,quality=90,fit=scale-down){kind=small}
/w=256,quality=90,fit=scale-down)
Getting started
/w=48,quality=90,fit=scale-down){kind=small}
New to Squaredance
Guides
FAQsBrands
Brand Quick Start
Campaigns
Partnerships
Brand Reporting
Managing Creatives
BillingPartners
Partner Quick Start
Tracking & Integrations
Partner Reporting
Submitting Creatives
Payouts
ReferralsBrand Guidelines
Before you start accepting creative requests from your partners, you'll want to define or update your brand guidelines and campaign requirements.
Below are the main types of guidelines we collect in the Approvals tab:
- Your Response Times
- Banned words for the campaign
- Your Dos and Donts (rules of conduct) on the campaign
Learn how to configure these guidelines in the information below.
The Campaign Settings Button
To configure or update your campaign requirements, go to your approvals tab and select VIEW GUIDELINES.
Click on this cog icon to configure your campaign requirements.
Response Times
The Response time is the approximate time in hours that you'll commit to reviewing requests submitted by the affiliates. This is a timeframe that is left to you to customize based on your organization's resources and ideal response times. We recommend that you try to at least commit to a 24 hour response time, or sooner. This allows ample time for affiliates to work quickly and efficiently to test new creatives and content. Response times can not exceed 48 hours.
You can click on the hour field and insert the timeframe you can commit to. It'll automatically save and will show the updated response time to the affiliates who use the ad approval feature.
Banned Words
Banned words are an exact word or phrase that you specify cannot be used. The platform will automatically prevent content containing these banned words from being submitted which will prevent requests from being submitted that contain your banned words. We highly recommend you update this area regularly to improve the quality of your submissions and to cut down on unwanted requests.
In order to edit your banned words, you'll need to click the edit icon (pencil) beside banned words. You'll be able to add new words and delete existing ones as well. Once done, you can hit save.
Dos and Donts
This section of the campaign requirements tab provides a much larger space to insert your rules of conduct on the types of submissions that cannot and can be submitted by the affiliates. Under the Don't section, you can add specific context or items that you absolutely cannot allow submissions to contain prohibited phrases, words, and claims. Under the Do section, you can add comments or links on specific phrases, words, or claims that affiliates can use to submit their requests through.
In order to edit your Dos & Donts, you'll need to click the edit icon (pencil) beside Dos & Donts. You'll be provided a content board where you can format your text to insert URLs, images, lists, etc. into your rules of conduct. Once finished, you can then hit save.