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Getting started
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New to Squaredance
Guides
FAQsBrands
Brand Quick Start
Campaigns
Partnerships
Brand Reporting
Managing Creatives
BillingPartners
Partner Quick Start
Tracking & Integrations
Partner Reporting
Submitting Creatives
Payouts
ReferralsTechnical Docs
Tracking ChangelogWelcome to Squaredance
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Intro to Squaredance
We are a modern affiliate marketing platform built to help find new customers and increase revenues! We connect DTC brands with media buyers, publishers & influencers to grow sales in over 20+ online channels!
Let us introduce you to our platform further by diving into how Squaredance works!
How does it work
We are a platform built for partnerships in the affiliate marketing space. And for partnerships to be succesful in affiliate marketing, we need a way to attribute the correct users involved. Making sure the correct users are rewarded for the new customers and increased revenue. To do this, we developed the tracking technology, by utilizing our in-house pixels and tracking links, to correctly attribute users.
A pixel is a small colorless 1x1 px sized dot, which is placed on web-pages/buttons. Pixels are used to track site conversions, traffic, and other similar metrics. There are different types of pixels And when certain pages are loaded or actions on brand sites, these pixels can be fired. There could be different pixels to track different actions on site.
A tracking URL is a normal URL with parameters attached to it. These parameters contain the data of the partner and the customer. When customers arrive at the brand’s site through a tracking URL, the SQD pixels and site cookies saves the data present within the parameters or the tracking link.
For tracking to work, 2 components (pixel & tracking link) need to work in conjunction. When a customer comes to the site through a SQD tracking link, the pixel placed on the site will log all the information provided by the SQD tracking link (ex. partner ID), and will pass these values back to our platform. When additional events occur on the site, such as a conversion, the pixel will also log this information and fire back this data back to our platform.
This set up allows for us to figure out which customers brought which customers to your site!
Navigating the platform
As you now have a basic understanding of the technology behind Squaredance, lets now dive into how the platform leverages the technology to optimize meaningful partnerships.
Upon signing up and logging in to the platform, you may see an assortment of tabs and pages. These tabs & pages can be grouped into 4 main sections of Discovery, Campaigns, Reporting, and Settings. All sections contributing to help form meaningful partnerships.
Discovery
- We made it easy for partners and brands to discover new potential partnerships. This is where the partnerships start.
- For partners, there are the discover and launchpad sections, where partners can browse through thousands of potential campaigns and brands.
- pic of launchpad and discover
- For brands, the discovery is nestled within the campaign pages, where they can view partner profiles that interests them.
- pic of browsing partners, and their profiles
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Campaigns
- The campaign section is where the partnership is formalized. Brands create a campaign by connecting their storefront to SQD. After a campaign is created, it will be viewable as its own tab side navigation bar. After clicking into the campaign, you will see various tabs within this section, all dedicated to manage your campaigns and partnerships formed on these campaigns.
- For brands, this is where you will be able to → create new funnels, manage approvals, and upload creatives.
- For partners this section is where you will be able to retrieve tracking links, creatives, and add 3rd party tracking pixels & integrations!
- small snippets of funnels and partner approvals (new metric section)
Reporting
- Evaluating a partnership is important, and our Reporting section provides you with the data to do so. Slice and dice the data however you want through advanced filters. If you want even more granular reporting, go through our “Insights” tool, where we break down data further into audiences.
- if you want to go deeper, checkout the insights tool
- link to insight tool
- pics: report section and insights
Settings
- The last section is the Settings, where you can view and make the necessary changes to your org info and all things related to payments!
- pic of settings
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