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Getting started
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New to Squaredance
Guides
FAQsBrands
Brand Quick Start
Campaigns
Partnerships
Brand Reporting
Managing Creatives
BillingPartners
Partner Quick Start
Tracking & Integrations
Partner Reporting
Submitting Creatives
Payouts
ReferralsPartner Quick Start
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Below is everything you need to know to get started.
Thank you for joining the team, and we can’t wait to work with you to help you grow your business.
TL;DR - Quick Start Guide ⏰
- Sign Up for Squaredance
- Access the Squaredance Top 40 Offers List 🚨
- Join our Slack Community and find people with the /whois command
- Learn how to set up your profile
- Connect with the top Affiliate Management Agencies
- Step-by-step guide to launching your first campaign
- Receive one-time payments with Boosts
- Join our Referral Program
- Read our FAQs redo
- Need help? Book time with our Onboarding Specialist | Submit a ticket
You can always request more resources that will help you promote their products, such as:
- Higher payouts: Just because there is a default payout doesn’t mean Brands won’t pay you a higher custom payout. If you’re providing value or require higher payouts to commit, just ask! Most are willing to negotiate.
- Access to more creative resources: What you see isn’t always what you get. If you don’t see the creatives you need in the box folders, simply ask the Brands to add more or share them with you.
- Shared access to data or unique account permissions: For the right partners, Brands will share data to help them inform their creative and targeting strategies. They may also grant access to Facebook fan pages and pair Business Managers for Meta or TikTok (for paid media partners). Many Brands are open to providing more resources than what is available on the platform to help you optimize and scale your campaigns.
- Get one-time payments for test budgets, bonuses, pay for posts/articles, or creative services: In addition to the commissions per sale Affiliates earn, Brands can now send Boosts for virtually anything they want. Boost payments get automatically added to an Affiliate's next scheduled payout and Brands don’t pay any fees to send them.
Quick Overview
Why Squaredance?
Squaredance is a platform and marketplace that connects talented media buyers, creators, and publishers with leading DTC Brands to drive new sales in every online channel.
With Squaredance, affiliate partners can earn high commissions, grow their own businesses, launch ad campaigns with ease, and develop their skills in e-commerce through our platform and marketplace tools and community.
How is Squaredance different from traditional Affiliate networks/Platforms?
- Trusted platform that works with the highest quality affiliates in media buyer, publisher & creator channels
- Access to a vibrant Slack community of learnings, resources & direct communications with Brands.
- The fastest, simplest onboarding experience. Create an affiliate profile in under 5 minutes.
- Add an affiliate revenue stream to your agency by easily plugging into Squaredance and running highly performative campaigns, minus the overhead.
- Add affiliate marketing services to your agency and we cut you into generous revenue share earnings.
Why Affiliate Partners Love Squaredance
- Access campaigns with the highest payouts
- Work with Brands that understand how to build high-converting purchase journeys that drive revenue
- Access to Brands' creative resources including but not limited to top-performing ads, user-generated content, and Brand assets
- The most accurate tracking and attribution in the industry. Squaredance has integrations with Google, Meta, Tiktok, and many more.
- User journey reporting through our Insights reporting feature helps affiliates optimize for higher engagement by channel, device, funnel, and many other attributes.
- The opportunity to receive weekly affiliate payouts
What Brands look for in a successful partnership with affiliate partners
- Transparent when requested, with ad strategies so Brands can be assured their products are being promoted according to Brand guidelines
- Adherence to the Brand's terms of service
- Are responsive to advertiser questions or requests
- Are thoughtful in providing context behind requests so Brands/agencies understand the opportunity and challenges
- Appetite for growth and willingness to devote time and resources to develop partnerships
- Have completed profiles (profile picture, completed bio, etc.)
Partner Onboarding - a step-by-step guide ✅
Getting set up and running campaigns on Squaredance is easy. Follow the steps below to get your first campaign launched and earn money!
1. Sign Up to Squaredance
Create your Affiliate Partner account.
2. Create an Engaging Profile
The more you put on your profile, the more credible you appear, and the more information prospective Brands will have to consider you joining their campaign.
- Profile Section: use the Description (aka ‘Bio’) section to give Brands insight into your business and area(s) of expertise. Get descriptive! If you’re a Publisher, for example, include things like monthly site visits, conversion rates, AOV, your typical user profile, and Brands you’ve worked with. Get Brands excited about working with you!
- Tip: To see how your profile looks to Brands, click on the round image at the top right of your dashboard.
- Interests Section: this section is more important than you realize, as it’s used to make smart matching recommendations. Be sure to select the verticals, channels, and countries that you’re most interested in, so you can be intelligently matched with the best opportunities that align with your interests and skill sets.
3. How to discover and apply to campaigns
- Top Offers Sheet - Access it here
- Squaredance Dashboard & Browse Discovery tab - sign in to your account
- Browse #11-offer-launches-and-prelaunches and #07-pitch-the-partners Slack channels in the Squaredance community - Join here
- Introduce yourself to Agencies & their roster of Brand campaigns Once you have a killer profile and are comfortable using the platform, it’s time to start forming strong relationships with our Agency partners. Why? Each agency represents a number of leading DTC Brands, providing you with a great opportunity to work on multiple campaigns.Access our agency directory listing
4. How to set up your tracking links Video/Article
5. How to access creative assets in box folders for campaigns of interest Video/Article
6. Learn How to Use Squaredance
Learning how to navigate a new platform is half the battle. Luckily, Squaredance has been built with ease of use in mind from day 1! To get started, we recommend going through our short video series on:
- How to navigate the platform
- How to review and evaluate campaign offers
- What is Launch Pad and how to make it your best friend
- Fun with numbers - the value of Reporting and Insights
- Setup your Payments Details
Make deals and build stronger partnerships in the Squaredance Slack Community 🤝
The Squaredance Slack Community is chock-full of some of the top Brands, Agencies, and Partners. Not only is it a great resource for learning about the platform and the industry, but it’s also where the real deals happen. So making a good first (and second, and third) impression is crucial to your success.
As a new Partner with no existing campaign performance (yet), Brands and Agencies don’t have as much data to go off of when considering you for their campaigns. So this is where you can set yourself apart and create a name for yourself within the community. We highly recommend participating in the following channels:
Introduce yourself
What’s your elevator pitch? Come in with a plan that will “wow” prospective Brands. Consider sharing your experience, areas of expertise, key metrics, Brands you’ve worked with, offers you’re interested in, and your contact information.
Share your expertise
Make yourself (and your skill set) noticeable by getting active in our educational channels.
- #--ad-strategy-and-examplesLearn how to build high-converting ads & discover great examples for inspiration.
- #--advertorials-and-presellsLearn how to build & optimize high-performant advertorials & Presells. Also, share examples you come across for inspiration!
- #--conversion-focused-landing-pagesLearn how to build & optimize high-performing landing pages. Also, share examples you come across for inspiration!
- #--offer-strategy-and-examplesLearn how to build high-converting offers & discover great examples for inspiration.
- #09-teach-me-somethingShare your learnings and insights on affiliate/performance marketing, eCommerce, CRO, etc.
- #12-affiliate-marketing-tips-and-best-practicesYour daily dose of actionable affiliate marketing tactics to help you grow your campaigns/programs on Squaredance.
Build your Partner Spotlight to share with affiliate partners
Template | Fill out this form and we’ll help you build your first Partner Spotlight
Pitch the Brands!
#11-offer-launches-and-prelaunchThis channel’s for all the marbles! Again, come in with a plan. What Brands are you interested in working with? What do they typically look for in a Partner? Consider looking at a few Brand campaigns to help craft the perfect pitch that will resonate with them.
Not getting approved on campaigns fast enough? Try these!
- Message the Brand directly on Squaredance Messenger
- Message the Brand on Slack
- Find them using the "/whois" command
- Their email is also available in their Slack profile
- Reach out to a Squaredance team member for help
- Send out a request or question in the #02-ask-questions Slack channel to find the contact of the Brand you’re looking for.
Charge more for your skills and services
Introducing Boosts: One-Time Payouts
Boosts allow Partners to receive or request one-time payouts from Brands for work that falls outside of our traditional CPA model. Some examples of when you would want to request a Boost include:
- Test budgets for Paid Media Buyers
- Upfront costs for Publishers
- Pay per post/content creation for Influencers
Why use Boosts?
Risk Mitigation: Shift the burden of upfront costs to Brands and eliminate the uncertainty of returns.
Increased Opportunities: Support new and smaller Brands with your new resources and expand your campaign portfolio.
Performance-Based Rewards: Get cash bonuses for consistently performing at a high level.
Squaredance Resources
Need access to a quick link, template, or value prop?
It’s all available in our Partner Resources Folder.
- Case Studies
- Squaredance Playbooks
- Squaredance Website
- Squaredance Blog
- Squaredance X / Twitter
- Squaredance LinkedIn
Need some help or have a question?
- For technical support, troubleshooting, or disputes, submit a ticket here.
- For any questions, introductions, or insights - reach out to one of our team in the Slack Community or email:
- Matt Dobson (matt.dobson@squaredance.io)
- Daniel Lee (daniel.lee@squaredance.io)
- Monica Krawczyk (monica.krawczyk@squaredance.io)
You can also use our Slack channels such as #02-ask-questions to find answers, insights, or feedback from the Squaredance community. Everyone is really helpful.
On this page
- Partner Quick Start
- Quick Overview
- Why Squaredance?
- How is Squaredance different from traditional Affiliate networks/Platforms?
- Why Affiliate Partners Love Squaredance
- What Brands look for in a successful partnership with affiliate partners
- Partner Onboarding - a step-by-step guide ✅
- 1. Sign Up to Squaredance
- 2. Create an Engaging Profile
- 3. How to discover and apply to campaigns
- 4. How to set up your tracking links Video/Article
- 5. How to access creative assets in box folders for campaigns of interest Video/Article
- 6. Learn How to Use Squaredance
- Make deals and build stronger partnerships in the Squaredance Slack Community 🤝
- Introduce yourself
- Share your expertise
- Build your Partner Spotlight to share with affiliate partners
- Pitch the Brands!
- Not getting approved on campaigns fast enough? Try these!
- Charge more for your skills and services
- Introducing Boosts: One-Time Payouts
- Why use Boosts?
- Squaredance Resources
- Need some help or have a question?