Getting started
New to Squaredance
Guides
FAQsBrands
Brand Quick Start
Campaigns
Partnerships
Brand Reporting
Managing Creatives
BillingPartners
Partner Quick Start
Tracking & Integrations
Partner Reporting
Submitting Creatives
Payouts
ReferralsTechnical Docs
Tracking ChangelogHow Attribution Works
What is the attribution model for Squaredance?
Squaredance’s attribution model includes a long-tail window where partners receive credit for sales made 28 days from the initial referral.
For example, if a customer clicks on an ad from a Squaredance partner, a tracking pixel will fire and will continue to follow this customer until purchase. Even if the customer closes their session and returns within 28 days to make a purchase, the sale will be attributed to the referring partner.
Squaredance pixels will also attribute the sale to the last referring partner. Meaning, if a customer happens to click on more than one ad from multiple Squaredance partners and makes a purchase, the sale will only be attributed to the last partner that referred the customer.
While the Squaredance pixel is aware of other Squaredance pixels, it is by default not aware of other marketing channels that may be retargeting customers. Therefore, in cases where customers have interacted with other marketing ads in addition to the Squaredance partner’s ads, the sale will be attributed to the Squaredance partner.
Why do I see discrepancies between the sales reported in my tracking platform and sales reported in Squaredance?
If you have a discrepancy between the sales reported in Squaredance and the sales reported in your tracking platform, the most common reason is due to the Squaredance pixel being unaware of the other marketing channels that may be retargeting some customers.
In effect, your tracking platform may be attributing sales from Squaredance partners to other channels, especially if you have other attribution methods in place such as last-interaction.
How can I solve this attribution discrepancy?
It is important to know that in order for a purchase to be attributed to a Squaredance partner, their pixel would have to fire at some point in the customer journey. Therefore, every sale attributed to Squaredance can be validated with a transaction ID, and an associated affiliate ID. Sales cannot be attributed to Squaredance without the pixel firing and capturing this information.
We believe each channel plays a role in converting customers. If Squaredance sends the second last-click, that traffic plays a part in convincing the customer to buy the product and it may also have improved your retargeting audience.
However, if you see traffic from certain Squaredance partners require multiple touches before converting regularly, this can be a sign of poor-quality traffic. In these cases we would recommend you lower your payout for that partner and increase the payout for partners where only a few channels resulted in a sale.
It is possible to modify the Squaredance purchase pixel so that it would only fire if the last click is obtained by a Squaredance partner. However, this would require your developer to implement logic that restricts the purchase pixel, and in most cases, this option has a very negative impact on a brand’s campaign. If you need additional resources on this workaround, please contact our support team.