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Getting started
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Tracking ChangelogBrands can now integrate Campaigns with their Amazon stores and create new Amazon-specific funnels for your Campaign.
This quick how-to video will take you through the quick and simple process of setting up Amazon funnels on your Campaign.
Adding Amazon Funnel on an Active Campaign
Start by heading into your Active Campaign by selecting it in the left-hand menu, under Campaigns.
Once you've accessed your Campaign, head into the funnels tab, highlighted below.
Select "Create New Funnel" to proceed to the funnel verification process.
A list of three "Funnel Type" options will be presented for you to select based on the type of Funnel you are creating.
For Amazon Funnel creation, you'll want to select the third option, as shown below.
Next, you'll have the option to name your funnel. Specifying that this funnel is an Amazon Funnel in the name, can help Partners to easily distinguish between your Funnels.
Click "Authorize Amazon" to connect your Amazon store to Squaredance. You'll be required to login to your Amazon store and accept the integration.
Once you've successfully authorized and connected your Amazon store, you'll be redirected to the Funnel Verification step, where you should be able to view and select the Amazon Product that you want to attribute to this funnel.
Click "Authorize Amazon" to connect your Amazon store to Squaredance. You'll be required to login to your Amazon store and accept the integration.
Note, if a product is already assigned to an existing Amazon funnel, you will not be able to re-select those products on the new funnel.
Once you've assigned your Amazon product to the funnel, you'll have an option to set a Funnel-based Payout below.
This option provides Brands with the flexibility to customize their payout specific to the Amazon funnel since traffic and conversions will be tied to one specific product.
Note, that setting a funnel-specific Payout will override a Campaign or Partner custom CPAs on conversions to this funnel.
To set Funnel Payouts, simply toggle the option on and add your Payout amount in the field provided.
Publishing your Funnel
Once you've selected your product and set you payout, you can publish and activate your new Amazon funnel by simply clicking "Update Funnel". Unlike manual or Shopify funnels, there is no need to verify your new funnel with a test purchase.
Active Funnels
Amazon Funnels can be filtered by selecting the "Amazon" tab within the Campaign's Funnels tab. You'll see the Amazon logo in the top left of your funnel, along with any custom payouts you've set on the funnel. Funnels can be updated and edited at any time from this view.
