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Tracking Changelog

Squaredance has integrations with Shopify and Amazon, but it is compatible with many other platforms! Anywhere a pixel can be placed, you can utilize a Squaredance pixel. In this article, you will get a general walkthrough of placing pixels across different platforms.

Step 1: Campaign Details

Input the details of your campaign; name, description, URL, and relevant verticals:

Step 2: Shopify setup

Skip this step!

Step 3: Amazon Setup

Skip this step!

Step 4: Select Products

Provide details on your campaign’s product:

Step 5: General Info

Select thumbnail for the product, weekly cap (if any), special shipping info, promo offers

Setup 6: Audience Restrictions

Prohibited channels and traffic, access languages and countries

You can outline what is considered prohibited traffic on your campaign by customizing the partner application, as well, so that partners must agree that they understand which channel and traffic types are prohibited before applying to your campaign.

Step 7: Upload Assets

All creatives are to be housed in the same cloud service, Box, for partners to access

More information on Box and how to get the most out of it for managing creatives can be found here!

Step 8: Define Payout

Read about best practices for setting your campaign CPA here!

Step 9: Landing Page & Funnel Setup

Select the funnel type as “Shopify funnel”; this will engage the one dynamic pixel that is responsible for lead, purchase, and any other events chosen within the Shopify storefront.

Toggle “Using Shopify for Checkout?” to “OFF” and provide the landing page URL.

You can find out more about UTM parameters here.

The next step is to copy each pixel and place it in the appropriate spot in your storefront. Note that each pixel can be converted into Javascript, NoScript, and Postback, depending on your needs. Please consult the knowledge base of your storefront to find where lead (landing page) and purchase (post-purchase page) may be placed in order to track leads and sales.

Now that everything is in place, it’s time to test the draft funnel to ensure that it works. It is required that a real purchase be made to test the funnel, with either a credit card, test card, or discount code as dictated by the brand. You will see the pixels on this page change to green or red to indicate whether they have fired, but we highly recommend using the Squaredance Pixel Helper extension to assist.

To get more information about how to best test the draft funnel, click here!

Step 10: Review

Congratulations! Your campaign is ready to be published. Please review the details you’ve worked hard to get just right before you publish publicly.

If you are experiencing friction at any step of the setup, please contact the Squaredance Support Team for help!

On this page

• Step 1: Campaign Details
• Step 2: Shopify setup
• Step 3: Amazon Setup
• Step 4: Select Products
• Step 5: General Info
• Setup 6: Audience Restrictions
• Step 7: Upload Assets
• Step 8: Define Payout
• Step 9: Landing Page & Funnel Setup
• Step 10: Review