Getting started
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Tracking ChangelogStep 1: Campaign Details
Input the details of your campaign; name, description, URL, and relevant verticals:
Step 2: Shopify setup
Skip this step!
Step 3: Amazon Setup
Skip this step!
Step 4: Select Products
Provide details on your campaign’s product:
Step 5: General Info
Select thumbnail for the product, weekly cap (if any), special shipping info, promo offers
Setup 6: Audience Restrictions
Prohibited channels and traffic, access languages and countries
Step 7: Upload Assets
All creatives are to be housed in the same cloud service, Box, for partners to access
Step 8: Define Payout
Step 9: Landing Page & Funnel Setup
Select the funnel type as “Shopify funnel”; this will engage the one dynamic pixel that is responsible for lead, purchase, and any other events chosen within the Shopify storefront.
Toggle “Using Shopify for Checkout?” to “OFF” and provide the landing page URL.
The next step is to copy each pixel and place it in the appropriate spot in your storefront. Note that each pixel can be converted into Javascript, NoScript, and Postback. You will want your pixels in Javascript.
Your lead pixel must be placed between <head/>
and </head>
on theme.liquid. To do this, navigate to your Shopify storefront > Online Shop > Theme > Edit > theme.liquid > paste pixel:
The purchase pixel must be placed on the order status page, located in Settings > Checkout > Post-Purchase Page:
Now that everything is in place, it’s time to test the draft funnel to ensure that it works. It is required that a real purchase be made to test the funnel, with either a credit card, test card, or discount code as dictated by the brand. You will see the pixels on this page change to green or red to indicate whether they have fired, but we highly recommend using the Squaredance Pixel Helper extension to assist.
Step 10: Review
Congratulations! Your campaign is ready to be published. Please review the details you’ve worked hard to get just right before you publish publicly.