Installing Google Tag Manager

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Installing Google Tag Manager

We highly recommend using a text editor or application like Notepad++ when copying and placing pixels to prevent any syntax or formatting issues caused by Microsoft Word or Messaging platforms. We support Google Tag Manager on the Squaredance platform and have made some recent updates to support setting up triggers utilizing Page URL to make it easier for you to add your pixels. Please follow the step-by-step instructions below:

Step 1

In your Google Tag Manager workspace, click on the Admin button and select Install Google Tag Manager to find your Google Tag Manager pixel. Copy both pixels in the <head> and <body> sections.

Step 2

Go to your approved campaign and select the Pixel tab to configure the pixel.
Label the pixel and set the Fires At to Funnel Events.
Select HTML/JS as the format and paste the pixel in the field below Code.
After you complete those steps, hit Save.

Step 3

Next, you set the GTM pixel for Purchase. Repeat Step 4, but on the dropdown to select Fires At, select Purchase and paste the same code from Step 4. Then, hit Save.

Step 4

Once you've placed your event and purchase pixels on to GTM, you need to return to GTM and set up your tags and triggers. When you place your pixel in a tag, you'll be prompted to add a trigger.

Step 5

When adding a trigger, you need to configure it by selecting a trigger type. In this case, select Page URL.

Step 6

Once you've selected Page View, you must indicate where you want this specific trigger to fire the tag. If you review the above names of event pixels, you can select the Event name you want to add in the Trigger Configuration. Set the trigger to fires on Some Page Views and then in the first dropdown select Page URL. You'll then need to set the condition to Contains and then in the last field you'll then want to set the where you want this trigger to load. For example, when we're setting up the Checkout pixel, you'll need to insert event=InitiateCheckout

When setting up the rest of the triggers, you'll need to prefix event= and add the event names as shown in Step 2.

Step 7

Success! you've configured your tag and trigger to fire on the campaign. You can revisit Steps 5-6 to configure additional tags and triggers for the other events you wish to track along the funnel.

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Installing Google Tag Manager
Step 1
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Step 7