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Tracking Changelog

Place google ads conversion tracking code

You can follow the same steps found in the GTM Instructions to configure the Google Ads pixel through GTM. You only need to change your Tag configuration to use the Tag Type Google Ads Conversion Tracking and fill in the Conversion ID and Label provided in your Google Ads account. If you don't wish to use Google Tag Manager then follow the instructions below to add your Google Ads Pixel on to the Squaredance platform.

Please make sure auto-tagging is on for your ad account -> Google Ads Auto-Tagging

Step 1

To get a conversion action on Google Ads, you need to configure the setup details when creating the action. You select the category and set a conversion name for the specific event you wish to track (in this case, we'll select Purchase). You also need to set a value and how you wish to count the conversion action.

Step 2

Once you set that up, you need to set up the tag. In this case, select the Install the tag yourself option. Make sure “See code for” is set to HTML. This displays a Global site tag and an Event snippet (you wlil need to copy multiple if you wish to capture additional events). Copy both snippets and paste them into your notepad.

Step 3

On your notepad, find the 'transaction_id':'' line in the event snippet for the Purchase conversion action. In between the single quote marks, add xxhitidxx. This macro passes a unique transaction identifier for any purchases. For the other event snippets you won't need to pass a transaction id value.

Step 4

• Copy the Global site tag, and go to the Pixel tab in your campaign, and click Add.
• Once there, name the pixel and set it to fire at Funnel Events.
• Or if you have wish to fire specific events, you'll need to select the event under fires at and paste both the Global Site Tag and Event Snippet
• Set the Format to HTML/JS and paste the code in the field below.
• Hit Save.

Step 5

• Once you’ve added the Global site tag, you again need to Add a new pixel for Purchase.
• Name the pixel and set it to fire at Purchase.
• Then set the format to HTML/JS as well.
• Paste the Global site tag and the Event snippet into the code field and hit Save.

On this page

• Place google ads conversion tracking code
• Step 1
• Step 2
• Step 3
• Step 4
• Step 5