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The Insights Tool

Learn how to use the insights feature to view reports, build audiences, and analyze performance data in a few simple clicks.

As a partner, you can build custom audiences based on customer attributes and 1st party data. Audiences can be leveraged to understand customer behavior better and quickly identify traffic stream differences and opportunities, enabling you to slice and dice your data in whatever way you’d like.

Watch the walkthrough video below to get a better understanding of Insights and uncover new ways to identify valuable insights.

Tool Demo

Feature Glossary

Crowd: Think of this as a Report table. It defines the data that you can then go on to slice into audiences for repeatable and continued comparison, irrespective of time. Crowds always have a main constraint that filters the precise data you wish to analyze.

Constraint: The defining filter for the data that will fill up your crowd. It is applied to the entire scope of user data, with the aim of preparing a focussed dataset for intentional and specific partitioning for comparison.

Audience: A partition of user data within your crowd based on one or multiple attributes. (eg. The resultant audience of combining “Facebook” and “Mobile”). By selecting audience segments within your data, comparisons can be made to find the most performant segments.

Attribute Class: Categories by which attributes are defined. (eg. Landing Page, Device, Browser..)

Attribute: The smallest data restriction or boundary through which user behaviour can be partitioned. (eg. Facebook, Chrome, iPhone, Mobile..)

Terms regarding Performance:

• Users: The number of unique users seen on this event.
• Time on Page: The averaged amount in seconds that unique users have spent on the page.
• Scroll Depth: The average percentage amount that a user has scrolled down through the page.
• Continue Rate: The percentage of users who navigated from the current event to the next event in any funnel.
• Conversion Rate: The number of users who entered the first event in the funnel divided by the number of users who completed the purchase.
• Average Order Value: This is only available if Order Value has been enabled on the purchase pixel.