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Tracking Changeloghis article includes everything you need to know as a brand when it comes to fraudulent conversions, prohibited traffic, and what to do when you find instances on your account.
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When You Suspect Fraud
Squaredance as a platform is an open landscape that allows for partnerships to be arranged and mutually beneficial. Because the backbone of the platform is successful partnerships, we taken prevention of and decisive action against fraud very seriously. While we do our best to build and maintain failsafes to discourage fraudulent behaviour on the platform, there can still be occurrences of fraud.
If you suspect that there have been fraudulent conversions attributed to one of your partners, or prohibited traffic has been implemented by them, please contact the Squaredance Support Team to initiate an investigation. We will always defer to the Platform General Terms of Service in order to open and conclude a fraud investigation.
Prevention
The best way to avoid fraud is to prevent it! While Squaredance as a platform implements and maintains preventative measures, brands also have a responsibility to ensure that their partnerships are mutually beneficial and enacted in good faith.
Communication is the backbone of a successful partnership; ensure your partners know expectations for the campaign, what is considered prohibited traffic, and by making communication easy through the Chat feature, Slack, email, or otherwise.
You can outline what is considered prohibited traffic on your campaign by customizing the partner application, and by listing it on the campaign dashboard.
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/638b6423-664b-4348-94b7-903e66e03e82/5e357b3e-d9e9-401b-a8ca-0fae172e0f46/Frame_2_(9).png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/638b6423-664b-4348-94b7-903e66e03e82/5e357b3e-d9e9-401b-a8ca-0fae172e0f46/Frame_2_(9).png" width="40px" /> ”Brand bidding” is when a partner places ads on Google in competition with the brand’s own ads. This can often be a misunderstanding between brand and partner. We recommend having a conversation with all new partners who will be sending traffic to Google!
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Procedure
When you are suspicious of conversion rates or traffic brought in by a particular partner, the following is the recommended Squaredance procedure in order to properly identify, address, and assist in Squaredance’s investigation.
Step 1: Identify Suspicious Activity
As a brand on Squaredance, it is crucial to closely monitor your affiliate program for any signs of irregular or suspicious activity. Keep an eye out for unexpected spikes in traffic, excessive chargebacks or refunds, sudden drops in conversion rates, or any other anomalies that may indicate fraudulent behavior.
Step 2: Gather Evidence
When you suspect fraudulent activity, it is essential to gather relevant evidence to support your claim. This may include screenshots, timestamps, transaction details, or any other documentation that clearly highlights the discrepancies and fraudulent actions.
Step 3: Contact Squaredance Support Team
Once you have gathered sufficient evidence, promptly reach out to the Squaredance Support Team for assistance. They are experienced in handling fraud-related matters and will guide you through the necessary steps to address the issue effectively.
Step 4: Provide Detailed Information
When contacting the Squaredance Support Team, provide them with a comprehensive explanation of the suspected fraudulent activity, including the evidence you have gathered. The more details you provide, the better equipped they will be to investigate and take appropriate actions.
Step 5: Cooperate with Squaredance's Investigation
Squaredance will conduct a thorough investigation into the reported fraudulent activity. During this process, it is crucial to cooperate fully, promptly responding to any requests for additional information or clarification.
Step 6: Review and Resolution
Upon completion of the investigation, Squaredance will provide you with a detailed report on their findings and the actions taken to address the fraud. If the fraudulent activity is confirmed, appropriate penalties will be imposed on the offending affiliate, ensuring they are held accountable for their actions.