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How To Use Reports
Reports is where brands can get a high level overview of performance across their campaigns on Squaredance. Information such as eads, Sales, CVR, EPC, and Overall Spend are available at a glance through Reports.
Access the Reports section by clicking into "Reports" in the left hand menu.
Begin by selecting a time frame that you're interested in viewing, as shown below.
By default, a list of all Campaigns that a brand is hosting will be displayed with corresponding metrics such as CVR, EPC, Leads, Sales, and Earnings.
Filtering through Reports
Brands can filter and sort through Reports to see their desired metrics.
If your brand account hosts multiple campaigns and were interested in viewing metrics for a specific Campaign, expand the Campaigns list to view and select the Campaigns you wish to see.
You can also group or expand on metrics by using the "Group By" filter shown below.
You can break down data further by clicking on Sales and Leads per campaign and seeing which partners have driven the quantified conversions, break that information down further, and export the data for external use.
How to download Transaction ID Report or Sales Log
The Transaction ID report (or the Sales Log report) provides you a detailed log of the transactions that were tracked on the Squaredance platform for a given Campaign and time period.
The report will include the Order ID or Transaction IDs used by your eCommerce store based on the macros that were configured into your purchase pixel. These metrics can help with cross-referencing our Sales Log with order details on your eCommerce store.
By connecting our database with yours, you'll be able to find insights such as:
- Details of orders brought in by a Partner
- Marketing channels associated with an Order ID
- Validating orders generated on your invoice
- Tracking unallowed or prohibited traffic back to a Partner
Here is how you can quickly download this report to verify or validate any sales generated from your Partners!
Steps to Downloading Your Report
1. Log in to Squaredance and go to your Campaign Page
2. Select the date range that you would like to generate a report for
3. Scroll down to the "Performance" section and select "Transaction IDs" in the drop down menu next to "Export CSV".
4. This will download a report showing the Sales Date, Campaign ID, Partner/Affiliate ID, Transaction ID, and Order Value.